Cut bacon into ¼-inch pieces. Cook in large skillet over medium heat until crisp, stirring frequently. Remove bacon from skillet using slotted spoon; drain on paper towel.
Combine pancake batter, cooked bacon, apples and cheese in large bowl until blended.
Meanwhile, heat griddle to 350°F or large skillet over medium-high heat. Brush with melted butter as needed. Drop batter by ¼ cup measures onto hot surface. Cook about 2 minutes or until bubbles appear on surface of batter and edges are lightly browned. Turn; cook 1 to 2 minutes. Repeat with remaining batter.
Serve with softened butter, warm maple syrup, apple slices, cooked chopped bacon, if desired.