Resources

It’s Hard to Be Green — But Important

Are you worried about your energy costs?

Here are some tips & tricks to help get those down. Hint: It’s not all its fryed up to be.

“One single electric fryer can use significantly more electricity this year than the average U.S. home, but with some simple steps, you can save significant money and resources.”

Click here to find out ways to cut your costs

Are you wasting food?

Avoiding food waste is a critical component to cutting your overall cost.

“Tracking and efficiently using the food you purchase for your restaurant is key to running a successful, efficient business.”

The National Restaurant Association has both back and front-of-house recommendations for keeping your costs low.

Check out their video below for tracking inventory and your food waste.

Learn more about this topic by visiting; conserve.restaurant.org/Best-Practices/Reducing-Food-Waste

A Changing Facebook Landscape

Facebook in early 2018 announced a major shift in the way it will display content in user News Feeds that could have a profound impact on any company or organization trying to attract users to its Facebook page.

In a blog post on the company’s website in early January, Facebook said that it would show more posts from friends and family and “show less public content, including videos and other posts from publishers or businesses.”

Soon after the announcement, much of the media coverage centered on what that would mean for content publishers that rely on Facebook’s News Feed to drive traffic to their websites. But small companies will also likely take a significant hit.

By focusing more on content from friends and family, it will be harder for companies to grab the attention of Facebook users. That could mean less engagement with company pages and fewer opportunities to effectively promote businesses to local users.

Facebook has said that it will still surface content that drives engagement among its users. But if a company’s content isn’t engaging, the chances of having someone else see it will drop significantly.

So, what can companies do to address this problem? Here’s a brief look at some ideas:

Rethink Your Social Strategy

If you’ve been putting off a discussion about your social media strategy, now’s the time to have it.

Facebook is a major driver to company websites and company patronage. Think seriously about the kind of content you want to deliver and how people interact with it. Consult your Facebook Insights information to get a sense of what people liked, commented on, and engaged with most. That’s the kind of content you’ll want to deliver more often.

Think Seriously About Content

Now’s as good a time as any to take a hard look at the content you put out in the world. Is it compelling? Do people care? Is it resonating with your intended audience?

Facebook’s News Feed change is about more than Facebook—it’s a reflection on what people are looking for wherever they go. Your content needs to be better and more appealing than your competitors. And it needs to be more compelling not only on Facebook but anywhere you deliver it.

Messaging today is critical.

Focus on Instagram

Facebook owns Instagram. But at least so far, it’s not placing the same restrictions on that service. Moreover, many companies are seeing increased engagement on Instagram.

If you’re not already on Instagram, get there now. If you are, evaluate your strategy and develop a gameplan that dramatically enhances your engagement on the social platform.

Double Down on Public Relations

In a subsequent News Feed change in January, Facebook announced that it would start to surface more local news content in News Feeds. The decision was roundly celebrated by local media outlets, but it could also been a boon for your business.

If you see your engagement dropping on Facebook, attracting media outlets to interesting stories or announcements you’re making can fix that. Stories written about you in local media will take up more space in local News Feeds, driving more people to your page and your website.

If you don’t have a public relations strategy, now’s the time to develop one. It could be critical to improving engagement with your company across social media and other platforms.

News

Ginsberg’s Foods CEO Suzanne Rajczi Featured in Latest Technomics Report

Ginsberg’s Foods CEO Suzanne Rajczi was recently featured in the Technomics Distributor Intelligence Report. In the interview, which was featured in the March issue of the Distributor Intelligence Report, Suzanne discusses the challenges distributors face in attracting employees and the solutions Ginsberg’s Foods continues to implement to improve employee recruiting and retention. Check it out…

Accounts Payable Associate

The Accounts Payable Associate completes payments and controls expenses by receiving, processing, verifying, and reconciling invoices. The Accounts Payable Associate may also support the Accounts Receivable function when necessary or required. Click Here to Apply!

Night Warehouse Supervisor

The Warehouse Supervisor is responsible for the coordination, supervision and delegation of the warehouse operations workload to the Warehouse Associates and other designated Warehouse Personnel. The Warehouse Supervisor maintains an active presence on the warehouse floor throughout the shift to provide direct support to the Warehouse Associates and other designated Warehouse Personnel to ensure operational…

CEO Suzanne Rajczi Receives the 2018 Women in Business Award

Our very own CEO, Suzanne Rajczi has received the 2018 Women in Business Award and we are #Ginsbergsproud! In addition to honoring her with an award in early December, Hudson Valley Magazine published a feature piece about Suzanne, her life, and her experience in business. “Rajczi attributes the company’s success to the relationships they create…

Purchasing Associate

The Purchasing Associate is responsible for assisting the Buyers and Category Managers. The Associate will be responsible for market cost price changes and the set up and maintenance of items. The Associate will review purchase order confirmations to ensure accuracy prior to delivery. In addition, the position is responsible for the order placement and replenishment…

GINSBERG’S FOODS NAMED LAUNCH PARTNER FOR COLUMBIA COUNTY PROBATION DEPARTMENT’S ‘READY, SET, WORK!’ PROGRAM

Hudson, NY – Ginsberg’s Foods, the largest independently owned and operated foodservice distributor in the Hudson Valley, is proud to announce that it’s the first company to partner with the Columbia County Probation Department in its Ready, Set, Work! program. The partnership will allow Ginsberg’s Foods to hire qualified candidates that successfully complete the Columbia…

Ginsberg’s will help people on probation in Columbia County seeking employment

HUDSON — Ginsberg’s Foods will work with a new program the Columbia County Probation Department started to help people get jobs while on probation so they have productive prospects upon release. The Columbia County Probation Department started its new five-week long Ready, Set, Work! program, under the state Department of Corrections and Community Supervision, in…

Ginsberg’s Service Excellence Award Winners

Today, Ginsberg’s Foods is proud to present our Service Excellence award winners! First up, we congratulate Buyer’s Assistant Laura Rogers. Laura has been with Ginsberg’s for 16 years and has proven to be an invaluable asset to the team. She’s always been quick to answer questions and solve problems and uniquely understands how…

Night Warehouse Associate

The Night Warehouse Associate, under the direction of the Warehouse Supervisor, is responsible for picking orders from the dry, cooler, and freezer sections of the warehouse. The Night Warehouse Associate uses an automated voice pick system to assist them with picking orders, and must consistently check their picked orders for accuracy. The Night Warehouse Associate…

Delivery Driver Helper – Hudson, NY

The Driver Helper position is responsible for assisting a Ginsberg’s Foods delivery Driver by unloading products from the truck by hand, using provided equipment to move the product to the appropriate location at the customer’s place of business. Driver Helpers frequently interact with customers, so a professional demeanor and appropriate attention to customer needs are…

Sustainability