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It’s Hard to Be Green — But Important

Are you worried about your energy costs?

Here are some tips & tricks to help get those down. Hint: It’s not all its fryed up to be.

“One single electric fryer can use significantly more electricity this year than the average U.S. home, but with some simple steps, you can save significant money and resources.”

Click here to find out ways to cut your costs

Are you wasting food?

Avoiding food waste is a critical component to cutting your overall cost.

“Tracking and efficiently using the food you purchase for your restaurant is key to running a successful, efficient business.”

The National Restaurant Association has both back and front-of-house recommendations for keeping your costs low.

Check out their video below for tracking inventory and your food waste.

Learn more about this topic by visiting; conserve.restaurant.org/Best-Practices/Reducing-Food-Waste

A Changing Facebook Landscape

Facebook in early 2018 announced a major shift in the way it will display content in user News Feeds that could have a profound impact on any company or organization trying to attract users to its Facebook page.

In a blog post on the company’s website in early January, Facebook said that it would show more posts from friends and family and “show less public content, including videos and other posts from publishers or businesses.”

Soon after the announcement, much of the media coverage centered on what that would mean for content publishers that rely on Facebook’s News Feed to drive traffic to their websites. But small companies will also likely take a significant hit.

By focusing more on content from friends and family, it will be harder for companies to grab the attention of Facebook users. That could mean less engagement with company pages and fewer opportunities to effectively promote businesses to local users.

Facebook has said that it will still surface content that drives engagement among its users. But if a company’s content isn’t engaging, the chances of having someone else see it will drop significantly.

So, what can companies do to address this problem? Here’s a brief look at some ideas:

Rethink Your Social Strategy

If you’ve been putting off a discussion about your social media strategy, now’s the time to have it.

Facebook is a major driver to company websites and company patronage. Think seriously about the kind of content you want to deliver and how people interact with it. Consult your Facebook Insights information to get a sense of what people liked, commented on, and engaged with most. That’s the kind of content you’ll want to deliver more often.

Think Seriously About Content

Now’s as good a time as any to take a hard look at the content you put out in the world. Is it compelling? Do people care? Is it resonating with your intended audience?

Facebook’s News Feed change is about more than Facebook—it’s a reflection on what people are looking for wherever they go. Your content needs to be better and more appealing than your competitors. And it needs to be more compelling not only on Facebook but anywhere you deliver it.

Messaging today is critical.

Focus on Instagram

Facebook owns Instagram. But at least so far, it’s not placing the same restrictions on that service. Moreover, many companies are seeing increased engagement on Instagram.

If you’re not already on Instagram, get there now. If you are, evaluate your strategy and develop a gameplan that dramatically enhances your engagement on the social platform.

Double Down on Public Relations

In a subsequent News Feed change in January, Facebook announced that it would start to surface more local news content in News Feeds. The decision was roundly celebrated by local media outlets, but it could also been a boon for your business.

If you see your engagement dropping on Facebook, attracting media outlets to interesting stories or announcements you’re making can fix that. Stories written about you in local media will take up more space in local News Feeds, driving more people to your page and your website.

If you don’t have a public relations strategy, now’s the time to develop one. It could be critical to improving engagement with your company across social media and other platforms.

Why Shift Your Restaurant Focus in 2022

Why Shift Your Restaurant Focus in 2022

At this moment you are probably way beyond your breaking point in your kitchen. The pandemic seems it is never going to end. Food cost is through the roof with supply chain still limited. Wages have increased drastically and finding staff is simply impossible.

Why Strive To Be A More Successful Chef

Why Strive To Be a More Successful Chef

A successful and profitable kitchen is run by a team, not by one single person. A successful chef knows when to motivate their team and stay on course.

Why Is Excellent Service So Important?

Why Is Excellent Service So Important?

Excellent service says “you appreciate my business and that my level of satisfaction matters to you. “ The level of service should say – you’re worth the extra effort. It also often affects a guest’s impression of the food.

Why Should We Thank Millennials

Millenials Are Rising True #Foodie

Gen Alpha is the reason why we should appreciate the millennials. This new generation was created by the Millennials and before you pass any judgment, keep reading.

Why Sell Coffee & Dessert

Why Chef Blog – Why Sell Coffee and Dessert

It’s as easy as apple pie to sell coffee and dessert, because the hardest part is already done. By this point in the service the customer has already been through your door, sat at your table, dug into your chow.

Why Does Portion Size Matter

Why Does Portion Size Matter

First and foremost, portion size should matter to a restaurateur as it ties directly to your menu and your profitability. Knowing your costs is important when pricing each of your menu items. But if portion sizes are not consistent the price is no longer relevant.

Why Are There Supply Chain Shortages On Everything

Why Are There Supply Chain Shortages On Everything

Food Logistics notates SKU proliferation, food freshness, seasonal peaks, and labor shortages are the top modern food distribution challenges. The pandemic has added extra pressures to supply chain shortages beyond these concerns.

The global supply chain shortages have screwed everything. We’re experiencing the perfect storm of shortage issues.

Shortages…Oh My Not My Onions Rings

Shortages…Oh My Not My Onions Rings

The supply chain shortage list continues to grow and grow. In addition to the dwindling supplies of fruits, vegetables, and meats, we’re now going to be short pre-made onion rings. This pandemic is reminding us of the good ol’ days and how lucky we were to have an abundance of prepared items at our fingertips on a daily basis.

Why Should You Sit In Your Restaurant Dining Room?

Why Should You Sit In Your Restaurant Dining Room?

I dare you to stop for a moment and take a seat in your own restaurant dining room. You might be asking yourself, “Why should I sit in my own dining room?” Try it, and get back to me, I guarantee you will find at least three needed improvements in less than two minutes.

Why is Mise en Place So Important

Why is Mise en Place So Important

The origin of the phrase Mise en Place was first recorded in 1860-65; French: literally, “a putting in place.” The gathering and preliminary preparation of the ingredients and equipment to be used in cooking or serving food.

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