Wayne Farms
In times of uncertainty, we relied on food to comfort us, to nourish us, and to unite us when life didn’t.
That’s why at Wayne Farms we’re here to help you like you’ve done for so many. Because we’re more than a chicken provider. We’re your partner of choice.
It’s no secret the wake of the global pandemic has impacted our day-to-day lives. In times of uncertainty, we relied on food to comfort us, to nourish us, and to unite us when life didn’t.
That’s why at Wayne Farms we’re here to help you like you’ve done for so many. Because we’re more than a chicken provider. We’re your partner of choice.
Since COVID-19, consumers have felt isolated and long togetherness, pushing consumers to unite. Let your integrity shine through. Showing consumers you care is the right thing to do.
72% of consumers feel it’s more important than ever they buy from companies who reflect their values
Be vocal about what your cause is and allow consumers to give back by rounding up their checks, donating, or purchasing menu items where proceeds go to a charity.
When choosing a cause consider the following: chose a cause with a relatable story that ties into your background or business, or keep it local that way consumers feel as if they have a direct impact on their community.
Limited gatherings caused a huge shift to digital platforms that’ll continue to grow and cater to consumers.
Turn a slow night into an online cooking class. Provide meal kits consumers can purchase, and then prepare under the guidance of your chef.
It’s vital the recipe is easy to follow along. Label ingredients along with what step it’s introduced, and print detailed instructions with images of the dish so consumers have multiple references if they happen to get lost.
46% of consumers are interested in a “build-your-own-sandwich” kit
More consumers are interested in a well rounded product or meal that is both healthy and convenient. Show off your FLEXIBILITY by providing quick service that doesn’t cut quality.
“Quick bites” is the top dining occasion across all consumers, making up 14% of a purchases.
Meanwhile, 21% of consumers are making purchases based off of health and wellness factors.
Consumers are reevaluating what essential means and are mindful of their purchases. Not only are they looking for affordable meals, but convenience and health are huge factors as well. Understand you’re no longer just providing food, but offering solutions and elevating their everyday life.
Consumers are constantly battling bad habits from creeping back into their new, healthier lifestyle.
Operators can offer support for exhausted consumers by providing innovative and healthier menu options.
Be a source of knowledge and share with consumers how a meal is benefiting them. Break down the nutritional value of a meal by calling out key ingredients that are fueling their bodies. And allow for leaner substitutions to be made so consumers can achieve “health hacks” even while eating out!
45% of restaurant orders are either to-go or drive thru. Use packaging that travels easy and offer meals that keep well.
Energize your morning with our
CHICKEN & KALE POWER BOWL
Perfect for breakfast on-the-go!
Gen-Z, who are ethnically more diverse than previous generations, are redefining comfort food with dishes they grew up with. Find comfort and stability in authentic dishes from around the globe.
LTOs can be a low-risk way to introduce consumers to a new menu item before actually rolling it out.
In fact, 77% of consumers have reported ordering LTOs or daily specials at least occasionally while eating out.
To increase your success of serving an LTO, consider including a detailed description of the dish and displaying a tantalizing photo of it. 28% of consumers say they opted for an LTO because it looked good in the picture.
Gen Z consumers are eager to try new foods with 75% interested in trying unique and global dishes.
Meanwhile, 44% of consumers are eager to purchase “American”, local foods such as Pacific Rim and Appalachian dishes.
Incorporating unique flavors doesn’t mean you have to completely renovate your menu. Consider a mash up of two cultures. Take a familiar dish, like a fried chicken sandwich, and cross it with an exotic sauce like gochujang, agrodolce, or tzatziki.
64% of consumers will try a new food if they think it’ll taste good, while 36% will try because it sounds interesting.
Regain comfort food with our
Honey Soy Chicken Stir Fry
for a sweet n’ savory meal!
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