Why Campbell's Frozen Soups? | Ginsberg's Foods

Why Campbell’s Frozen Soup

Fresh? Frozen? Campbell’s Frozen Soups Are Both!

Campbell’s frozen soups are made from carefully selected ingredients and then frozen at peak freshness to capture the fullest flavor. Now more than ever, you need a low-prep product with a longer shelf life to get the job done that provides you with more flexibility, efficiency and satisfaction. Check out our full line of Campbell’s Frozen Soups!

Campbell's Why Frozen Graphic

Reduce Waste & Save Time

Frozen Campbell’s soups have a shelf life of 21 MONTHS, compared with refrigerated shelf life of 2-3 months.

This longer shelf life can help make menu forecasting easier when facing inconsistent demand.

Less labor time means you can shift kitchen labor responsibilities.

A test kitchen comparison on 5 Campbell’s prepared soups versus in-house soups showed an average time saved on soups tested was 33 minutes assuming operators are using pre-cut vegetables.

Based on lab test by fsSTRAEGY Inc

Maximize Inventory

Frozen prepared soups are delicious on their own! They are also extremely versatile and can be cooked down to create great tasting SAUCES, or used as a SPEED SCRATCH INGREDIENT in other dishes

Campbell’s frozen soups are easy to use in recipes and simple to serve.

Freezing Locks In Freshness

Unlike some refrigerated soups, frozen soups don’t need added preservatives.

Campbell’s ingredients are carefully selected, then the soup is frozen at the PEAK OF FRESHNESS to lock in flavor. When thawed they have the same high quality as they do on day one, maintaining both flavor and nutrition!

Four Quick Ways to Offer Comfort Through Delivery and To-Go

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Expand size offerings to include apps and family style.

29% of consumers say family-size items would motivate them to order food during current times.

Offer soup as a combo meal or a side for sandwiches and salads.

45% of consumers are likely to purchase a combo meal featuring soup and a sandwich.

Include seasonal soups in LTO offerings.

70% of consumers say they are more likely to purchase soup that’s described as seasonal.

Ensure soups have descriptions or romance copy.

55% of consumers are more likely to order soup if they can read a description on the menu.

Source: Datassential’s Covid-19 Report #3: Into the Home; 2018 Technomic, Inc., Soup and Salad Consumer Trend Report

One Campbell’s Sku, Many Uses

It’s easy to use leftover ingredients to create new and unique soup or grain bowl varieties. 

Campbell’s Roasted Poblano & White Cheddar Soup with Tomatillos

Find out how Roasted Poblano and Tomatillo soup can add an ethnic flair to a number of recipes.

Behind Our Lines™ video series walks you through how to maximize products, drive better check averages and the story behind Campbell’s food to leverage it on your menu.

Recipes Using Campbell’s Roasted Red Pepper & Smoked Gouda Bisque

More Unique Menu Ideas Featuring Campbell’s Soup As An Ingredient

Lobster Mac & Cheese using Campbell’s® Reserve Lobster Bisque with Sherry
Buffalo Chicken Risotto using Campbell’s® Signature Buffalo Style Chicken with Blue Cheese
Chicken Enchilada Casserole using Campbell’s® Reserve Roasted Poblano & White Cheddar Soup with Tomatillos
Wicked Thai Style Chicken Rice Bowl using Campbell’s® Reserve Wicked Thai Style Chicken & Rice

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