Lent starts on Ash Wednesday and ends on Holy Thursday before Good Friday and Easter Sunday. Most during Lent give up bad habits, certain foods, alcohol or commit to actions such as kindness during this 40 day fast. Adults abstain from eating meat (lamb, chicken, beef, pork, ham, deer, etc) on Fridays, but most will eat eggs, milk, fish, grains, fruits, and vegetables. Many Greeks will eat a vegan lifestyle or only eat shellfish during this time period. Making sure you have the right seafood options available to your customers during this season is important. There is the traditional fish fry that most places offer, but you can be as creative as you want from to offering baked fish entrees to fish tacos or bowls appetizers.