Gen Alpha is the reason why we should appreciate the millennials. I am here to remind you that they need your attention. This new generation was created by the Millennials and before you pass any judgment, keep reading.
Yes, we’re talking about the same Millennials with that laid back approach to life and working only for what they need. This model was adopted so the millennial generation could spend more time with their families. They have been home this whole time raising the next generation of true foodies.
Gen Alpha didn’t grow up on chicken fingers and mac and cheese. About 12.5% of Gen Alpha is now around ten years old and their palates are diverse. They are eating in your dining rooms right now. I bet if you look closely, you will notice they are not eating off the children’s menu. This means in the years to come you are going to need to step up your game. They will be seeking a broad range of health-foods, ethnicity, creativity, experience, and even plant-based options. Instead of offering decade-old designed coloring pages and crayons, think of activity books that encourage discussions.
Let us not forget Gen Alpha were raised by the generation of #foodporn. Your presentation will also need to be spot on for TikTok of course. If you do the math, in the next 6-8 years, they will be opening their own wallets in your establishments. That is if you can capture their visual attention and tantalize their sophisticated palates. Watch out, Gen Alpha will be on the lookout soon to open their own eateries, maybe even right next door to you! It’s go time!
Why Chef Blog November 2021